Even with a huge user base with thousands of devices being in circulation, there are a lot of mobile app developers or app development companies that wish to create the next best mobile app in the market, but are unable to do that. Most of the new apps that are developed on daily basis gain very little or no traction and such mobile app startups turn to fail quickly. So, to avoid any such mishappening with your mobile app, check out the 5 reasons why Mobile App fail –
1. Complicated functionalities
Mobile apps are very different from websites. They are built with a limited set of tasks in mind and enable the users to quickly perform these tasks while on the run with minimal navigation. So, if your mobile app functions like a website with a load of options and includes a lot of navigation, then
in any case it won’t be adding any major value to the user experience as such.
2. Poor app design
Poor app design is responsible for failure of a large number of apps. You need to have a well designed app with certain characteristics like proper interface, cool theme, proper navigation, and well placed buttons – Hence, missing out on these aspects will lead to poor designing.
3 Neglecting the competition
Generally, mobile app startups are advised to focus on their own venture rather than getting distracted by the competition. This is where the miss out on the big part by not keeping tabs on their competitors – Hence, unable to keep up with market trends & opposition’s’ strengths and
4 Poor marketing strategy
Poor marketing strategy is one of the most important reasons of app failure in market. Most mobile app startups that fail often use all their resources in developing and executing the app, but completely miss the marketing process and fail to create a powerful, well-designed marketing plan across various platforms.
5 Neglecting ‘Testing’
Evaluating each function for ‘n’ number of times is the success formula of top mobile app developers worldwide. Most developers avoid and neglect the testing stage, externally. Which is why, it is important to prefer third-party experts and audience’s feedback by which they could assess performance issues impartially.