One of the most prominent parenting maxims, used by parents from all over the world, is, “There shouldn’t be an excess of anything.” While parents are prone to use the statement while referring to the usage of smartphones and the internet, a student is yet to study to the extent of it being “too much studying”.
On a serious note, however, a look into how the world proves that parents were absolutely right. In any sphere of life, be it education, personal relationships or work, people have built their success up on the base of ensuring proper moderation. The best athletes in the world will tell you that their top priority is making sure that they do not over-exert themselves before a big event. And business is no different.
Business owners, particularly small business owners, indulge in a variety of tactics to ensure success for their business, and rightly so. In recent years, one of the most prominent methods is Search Engine Optimization.
Search Engine Optimization
Search Engine Optimization, shortened to SEO, is the process of moderating traffic to one’s website, i.e., to increase the amount of people visiting the site, ensuring that the visitors tend to stay on the site for longer and looking to make sure that the visits translate into sales for the business. This is done by indulging in the use of keywords, cross-linking, content marketing and meta-descriptions. The main goal of SEO is to improve the ranking of the website in national and international level search engine results, the main difference between it and local search engine optimization.
Excessive SEO
As the Internet grew in prominence, bolstered by the smartphone revolution, an increasing number of people turned to the net to search for options that cater to their demands for a particular good or service. In lieu of this, business owners and search engines realized the advantage that the latter could provide to the former. It was around this time that the field of SEO grew into the prominent position it currently resides in, its significance having grown to a point where it is a separate field of career altogether.
Many business owners have, however, in their efforts to consolidate their SEO positioning, ended up indulging in too much optimization, a move that Google has announced it penalizes in its rankings. However, such mistakes are natural as part of progression of the business. Once they have been committed, though, it is best to employ means to rectify such mistakes:
- Analyzing problem areas: The first step after any downfall is to analyze the reasons so as to ensure that the downfall does not risk getting repeated again. The business owner must go through their SEO plans and adjudge the method that might have been done in excess. It is also important to analyze whether it is just a particular technique that was overdone or a combination of techniques.
- Prioritizing quality over quantity: In a bid to improve search engine rankings, business owners often end up employing excessive techniques without worrying about the singular efficiency of the particular techniques. Business owners would be advised to focus on the quality of their SEO, i.e., to ensure that the techniques adopted actually lend to the purpose of the business and its customer in contrast to just functioning as a means of increasing and improving SEO. This can refer to the usage of meta-keywords and cross-linking.
- Catering to customers primarily: In their quest to establish the SEO status of their brand, small business owners end up altering and customizing their content to ensure high ranking on search engine ratings. Oftentimes, however, this eventually ends up with customers, the main target of any business, not being satisfied with the site, finding it unable to meet their expectations. This will lead to low sales. Business owners might adjust their websites, and SEO methods, to appeal to their customers as a priority over search engines.
Employing these methods is sure to help business owners consolidate any lost position. It is possible that in the pressures of indulging in the operations of a business and in handling other areas, a business owner might not be able to pay full attention towards SEO and other means of digital marketing. In situations like this, it is advisable to hire a firm of digital marketers. MAG Studios provides digital marketing solutions to firms from the world over and they could be just the right fit for you and your business.
