Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth – All of this is delivered in terms of CRM Systems. CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. So, if you are developing one for your company or want to develop it for your client then these are the 5 Key Challenges that will occur during its implementation :
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