- The user comes first
When optimizing your website for search engines, people often forget that even for Google, the user comes first. If a user or visitor can’t find what he or she is looking for, they will hit the ‘Back’ button (bounce) to go back to Google and pick one of the other results. If this happens more than once, Google will value your website less for the keyword used to find your website. For that very reason, you want your website to be the best usable website possible. To achieve this, you can use a number of best practices, which we will clarify in this chapter. Our team of experts reviews hundreds of websites a year. If you would like an expert review on the User eXperience (UX) of your website, you are welcome to order a Website review.