If you know what SEO is, then you may know its mystery too. Well, some digital mysteries don’t have an ending or any dynamic conclusions. The mysterious questions lingering on our minds all the time is ‘WHAT ARE SEARCH ENGINES LOOKING FOR?’ or ‘HOW CAN ONE BUILD A WEBSITE WHICH IS EASILY ACCESSIBLE AND TRACEABLE FOR SEARCH ENGINES AND AUDIENCE?’ or ‘HOW CAN SEO MAKE ANY WEBSITE’S PRESENCE TRACEABLE?’.
- Lack of Reporting
You have signed the contract with the SEO company and in it, there must be the reporting guidelines. If the company you are working with fails to give you reports, it is difficult to see the outcomes of their efforts. Reports are essential to watching the progress of your SEO campaign and how it is improving traffic, popularity, and even sales.