1. Lack of Reporting
You have signed the contract with the SEO company and in it, there must be the reporting guidelines. If the company you are working with fails to give you reports, it is difficult to see the outcomes of their efforts. Reports are essential to watching the progress of your SEO campaign and how it is improving traffic, popularity, and even sales.
So, make sure you are getting what you agreed to in the beginning, whether it is quarterly or monthly reports. If the company fails to report you timely, then chances are high, that they are not doing their job properly.
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