Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to click on the ads that are posted by marketers. The business pays for that traffic on a per-click basis. But how to properly optimise your PPC campaigns in accordance with your client’s business is super-important. So, here are the 4 most effective yet quick tips to optimise your PPC campaign with less efforts:
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