It would be a challenging task to separate social media networks from SEO, as these two digital marketing strategies are interconnected. The combination of these two marketing strategies helps to build a solid online presence. As a result, it naturally increases the awareness of companies ‘brands from the targeted audience. Thus, having a strong presence on different social media platforms directly boosts the SEO results and rankings.
But how do several companies maximize the true potentials of their social media optimization (SMO) efforts? There are many companies that provide great SMO services in India that fulfill the required goals. But here are some SMO techniques that experts use to boost the website ranking and online presence of a company.
Prioritize Keywords
Aligning the keywords and social media networks provide maximum exposure and online presence to the companies’ social networks. Generally, keywords play a huge role in terms of social media analytics. Companies need to smartly structure the keywords and target key phrases into details of their social profiles or social media pages. Adding such foundation-level keywords helps to achieve visibility in keyword searches on Google’s search engines.
Integrating Social Media With Website
In order to promote a brand and boost an online presence, companies need to combine social media with the website. There are other social media platforms such as Facebook, Google Plus that have the advantage of high web authority. Thus, links on these social media platforms are mostly considered to be higher-quality links. Furthermore, the company should allow users to sign-up or log in while using social media logins. When a company uses this feature to their website functionality, it can provide a better user experience, which as a result helps to increase registration conversions.
Use External Inbound Links
Apart from integrating social media and using keywords, using external sites to link the content is another great way to improve social media optimization. However, to make this step a success, the company needs to post high-quality and engaging content on its social media channels. Next, companies need to constantly promote the content by sharing it with existing threads and discussion forums. This process helps to maximize external link sources and make a company an authoritative leader by enhancing SEO (Top SEO Companies in India).
Optimizing Posts
In order to achieve better visibility of posts on social networks, the company needs to optimize its posts for search engines as well. It could be any well-designed infographic, a video, article, etc, to anchor the posts to increase engagement. Be it any form of content, it should be short, descriptive, and attention-grabbing. Lastly, the content should carry a title that is well-optimized for a particular type of search.
Micro-Blogging
Most of the digital marketing company in India promotes the idea of Micro-blogging. Unlike other regular blogs, micro-blogs are very small. They are usually written in a sentence or two and are used to showcase short pieces of information. There are many sites that use micro-blogging sites such as Tumblr, FriendFeed, Posterous, and more. Micro-blogging helps to fuel trending social media posts and boost better search rankings. In addition, it can be manually or automatically directed to different social media platforms depending on the form of microblogs.
