Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle; With the goal of improving customer service relationships and assisting in customer retention and driving sales growth. CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. Now if we talk about the benefits CRM Systems have for the SALES TEAM, there are many, such as:
