We all know that a backlink is clickable text on a website that links back to your website. Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Search Engines. Backlinks are basically “votes” from one website to another. In other words, if your website gets a backlink from a related website, the search engines consider that a “vote” for your website as a quality place to visit. Because Google uses robots to gather information and decipher the good from the bad, a backlink is a logical way to evaluate the value of a particular website for a particular keyword or phrase.