Why are backlinks important for your website?

We all know that a backlink is clickable text on a website that links back to your website.  Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Search Engines. More and more number of people are seeking audits for their website for removing the bad backlinks and enhancing the credibility of their website. Backlinks are basically “votes” from one website to another. In other words, if your website gets a backlink from a related website, the search engines consider that a “vote” for your website as a quality place to visit. Because Google uses robots to gather information and decipher the good from the bad, a backlink is a logical way to evaluate the value of a particular website for a particular keyword or phrase.

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Four reasons which prove that your SEO Company is highly unreliable

Lack of Reporting

You have signed the contract with the SEO company and in it, there must be the reporting guidelines. If the company you are working with fails to give you reports, it is difficult to see the outcomes of their efforts. Reports are essential to watching the progress of your SEO campaign and how it is improving traffic, popularity, and even sales.So, make sure you are getting what you agreed to in the beginning, whether it is quarterly or monthly reports. If the company fails to report you timely, then chances are high, that they are not doing their job properly.

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