The number of mobile app users has skyrocketed from the past five years. With the increasing number of smartphone users, the number of mobile app users is also increasing.
Mobile apps have provided people an easier way to do many activities. From paying bills to ordering food, apps have made everything a lot easier. That is why every business is now launching an app to make their customer’s life easier. There are a lot of reasons why people are more inclined towards mobile apps than websites or any other telecommunication medium.
Why do users prefer mobile apps over websites?
Before the introduction of smartphones, websites were our knight in shining armor. As smartphones are dominating the internet, where once desktops were the undisputed king, websites are also losing their charm in front of mobile apps.
There are a lot of reasons why nowadays, users prefer mobile apps over websites. Mobile apps are giving people a better way to do everything, such as shopping, banking, listening to music, watching movies, or doing any business activity.
Nowadays, people want everything quickly. No one wants to wait as everything is accessible to them at every given time. This hunger for speed is one of the main reasons why mobile apps are snatching the spotlight from websites. Mobile apps are more user-oriented than websites. Therefore, people have built a dependence on mobile apps, as they are easier to use than websites, and they save a lot of time as well.
The importance of a mobile app for your business.
Just like websites, mobile apps are also suitable for every type and scale of business. Technology has become so accessible to everyone that anyone can take the benefits of it.
For small business owners, mobile apps are a great way to earn more revenue. You can just hire a mobile app development company and get an app explicitly built for your business requirements. To clarify further on why mobile apps are important for your business: read further.
Time-saving.
Time is an essential commodity for every business. Every business wants a time-saving option to do every business activity. With mobile apps, your business gets a more time-efficient way to do many business activities.
Mobile apps are easier to access than websites. They have a faster page loading speed, and you can easily save any information on them. On the other hand, websites are much slower in comparison to mobile apps, and also provide fewer features than a mobile app.
Increased customer base.
Observe the consumer behaviour of people around you or even your own. You will see how people who use mobile apps to access services or goods are more likely to use them than any other medium. A very common example of this behavior is the rise of ridesharing companies such as Uber and Lyft. People have many other ways to book a cab, but they still use these apps more often.
Mobile apps increase your customer base, as people will have a familiar and easier way to do business with you. Mobile apps also give you an upper hand in terms of SEO(search engine optimization). Thus, attracting more customers.
Better conversion rate.
With mobile apps, you can increase your conversion rate. Mobile apps for your business will provide an easier way for people to place orders. Features such as push notifications and pop-ups will help you promote new offers and products to your customers. Therefore, with mobile apps, you can easily convert leads into sales, as they are more interactive than websites.
Brand recognition.
Creating a good brand image certainly takes a lot of time. It takes years of hard work to build a good brand image, and there is no shortcut to it. Although, a mobile app will likely help you get the brand recognition you always wanted.
We all have our smartphones with us every time of the day, and whenever we use smartphones, the apps are the first thing that we see. That is why when people will have your app, they will see the brand name and logo often. Therefore, with mobile apps, it will be easier for you to give a long-lasting impression on your customer’s mind.
Better customer support.
Customers are the backbone of any company. It may sound cliché, but it is the truth that no business can deny. That is why many big companies focus on the after-sales service, as they do on other aspects of the business.
Mobile apps provide your customers with a platform where they can reach you regarding any queries or feedback. It provides a better experience to your customers, giving your company an image of trust and reliability. Mobile also saves a lot of costs that you would have spent on hiring a separate customer representative.
Why a mobile app is a perfect match for an eCommerce site?
More than any business, an eCommerce site needs a mobile app the most. Every eCommerce store has built a mobile app as they know how important a mobile app is for an eCommerce site.
By 2021, almost 2.14 billion people will become digital buyers. That means that more than 25% of the population of the world will shop online. A majority of this population shops through mobile apps, and that is not the only reason why an eCommerce site needs a mobile app.
Loyal customer base.
Every company wants a loyal customer base, but it is not very easy to get one. There needs to be a lot of trust between the customer and the company for that. You can turn your normal customers into loyal ones by providing a mobile app.
With a mobile app, you can give your customers something to rely on, a better option than a website. Even when you are not available to answer their questions, your app will be there to help them. It gives your customers a sense of relief and trust, which is very important to build a loyal customer base.
Less cart abandonment.
The biggest issue an eCommerce site faces is cart abandonment at the checkout page of a website. Many times customers change their minds, leaving the item hanging in their carts. You can not do anything if they are using your website. On the other hand, if your customers will use your mobile app, then whenever they will leave the items hanging in their carts. You can send them notifications, reminders, and stock updates.
Push notifications are a great way to decrease your cart abandonment ratio, as people are more likely to notice the app notifications.
Better user experience.
Mobile apps provide a better user experience than websites. Mobile apps are easy to navigate. Better user experience is more engaging and interactive and keeps customers on the hook for a longer time.
People find mobile apps easier to use than websites. That is why mobile apps have outshined websites, in terms of average time spent by users. A well-built and well-designed app will likely attract more customers as well.
Personalization.
One of the most important factors of mobile apps being the perfect match for eCommerce sites is that they provide a more personalized experience than a website.
eCommerce mobile apps use machine learning to track consumer behaviour. It helps them provide a personalized experience to their users. People using eCommerce websites often see relevant product suggestions and past purchases, which helps them better while buying any new product.
More convenient.
As human beings, we always look for more convenient to do everything. It also leads us to the rise of mobile apps. As we said earlier, mobile apps provide us an easier way to do everything. It is also true for eCommerce sites, as making shopping easier is their main goal.
A mobile app for an eCommerce site is important because it is more convenient than a website. Mobile apps are easy to use and more accessible to us than websites. As eCommerce sites are built on the idea of making shopping easier for people, a mobile app is the next step for that.
Conclusion.
In an era where we have become dependent on technology to do most of our work, not having a mobile app certainly gives you a disadvantage against your competitors. That is why you need to hire a mobile app company that understands your customers just like you, and that is why you need Mag Studios to create an app that can define you and your business.
