Most of the marketing strategies fail because all firms seem to promote the same product in the most common ways; There is absolutely no difference. To stand out and beat all your rivals, Competitive research is really important. Competitive Research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of competition do they pose. And if you are wondering how to do it, then these are the four most crucial steps :
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