6 digital marketing strategies for e-commerce platforms

Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.

Personalised pages and services

As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.

Integrating Artificial Intelligence

With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.

Mobile friendly website

Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers. 

Incorporating social media for sales

Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.

Manage customer reviews

It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.

Referral marketing

Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement. 

5 ways to gain more audience on social media

Social media, in today’s time, has become a virtual binocular in people’s lives. Whether it is a celebration, opinion or simply sharing content and services, social media is now the go-to place for individuals and businesses alike. The scope of this platform has grown manifolds over the years. From being just a place for connecting with others, social media has transformed and diversified its purpose. 

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A guide to online marketing: Features and benefits

Do you remember the last time you physically went to a shop to buy something or avail some service? Don’t you find it convenient that you can buy and sell products and services within the comforts of your home? Traditional business models would agree to the fact that digitalization has taken over the world by storm. Today, technology has stepped into the daily lives of people. It has become the heart and soul of every business. Therefore, many firms have turned to the Internet to promote and advertise their products and services for public use. This is what professionals commonly call online marketing or digital marketing.

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Now not at 30, but at 10; YouTube counts ‘engagement’ for YouTube Action ads for 10 seconds now!

YouTube recently made an announcement that it is changing the attribution criteria for TrueView for Action video ads. These ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads.

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Is your website still on Page 4, 5 or even lower than that on Google? Here’s what you should do!

Hey there!

Ever been to page 2 of Google while looking for a product? OR To page 3, 4 or 5?
Probably lost your interest at page number 3, right?

Human minds are wired in a way that our comprehension of ‘Which is the best product?’ depends on where it ranks on Google, along with the brand tag. We are bound to trust the authenticity of anything that tops the rank and shows up on first page.
No wonder everyone has gotten so fierce in bagging the top spots these days.

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How to Make Your Next Blog Go Viral?

Whenever you curate any type of content and publish it, for most part you wish to see it going viral – screen to screen – person to person, giving your brand identity and keeping the audience informed.

But what really makes a blog post viral-worthy? Are there any key ingredients that you need to make a post that is highly shared and of great value?

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3 Top Trends that are changing the Marketing Practices in India

Marketing is “Get More Done. Adapt to Change. See Measurable Results.”
The goals of Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function; Hence here are the best marketing practices to follow as the latest trends:-

4 Important Things to take care of when it comes to Online Marketing!

Most online organizations battle with a great deal with regards to online marketing or promotions, mainly due to the sheer volume of individuals, both in terms of rivalry and clients existing on the web. For example, more than 1.17 billion unique people search google each month. Also, that is only half of the aggregate quests that happen on the web. It is a tedious and  testing errand to emerge in this situation, exceptionally for smaller organizations.

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Why competitive analysis is important?- 4 Things to keep in mind

Most of the marketing strategies fail because all firms seem to promote the same product in the most common ways; There is absolutely no difference. To stand out and beat all your rivals, Competitive research is really important. Competitive Research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’’s an essential tactic for finding out what your competitors are doing and what kind of competition do they pose. And if you are wondering how to do it, then these are the four most crucial steps :

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SEO CHECKLIST TO CHANGE YOUR RANKING GAME!

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

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