6 digital marketing strategies for e-commerce platforms

Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.

Personalised pages and services

As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.

Integrating Artificial Intelligence

With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.

Mobile friendly website

Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers. 

Incorporating social media for sales

Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.

Manage customer reviews

It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.

Referral marketing

Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement. 

A guide to online marketing: Features and benefits

Do you remember the last time you physically went to a shop to buy something or avail some service? Don’t you find it convenient that you can buy and sell products and services within the comforts of your home? Traditional business models would agree to the fact that digitalization has taken over the world by storm. Today, technology has stepped into the daily lives of people. It has become the heart and soul of every business. Therefore, many firms have turned to the Internet to promote and advertise their products and services for public use. This is what professionals commonly call online marketing or digital marketing.

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Steps to regain market presence with MAG

A good brand image takes years to build. With a suitable strategy and proper execution, any business can create an unforgettable market presence that aligns with their goals. Every firm, whether big or small, aims to create a space for themselves that reflects their intent and target. Their goal is to develop a loyal customer base that can help them to establish, expand and strengthen their presence. Therefore, building a brand awareness is one of the most important steps in achieving this objective.

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Factors to keep in mind while building an online marketing plan in 2020

As 2020 is approaching, every business has started planning some powerful strategies. One of such important strategies is an online marketing plan. 

Every year, new trends emerge in online marketing, and each year, businesses try their best to keep up with these trends. A well-executed online marketing plan is about considering these trends and creating a full proof plan. To ease it out for you, we have mentioned a few factors you need to keep in mind while building an online marketing plan in 2020.

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DOs & DON’Ts DURING THE SEO HUNT

The advantages of hiring for SEO are no more a mystery. Mag Studios has previously suggested ample benefits of engaging with a Digital Marketing Company to manage and maintain the online presence of your business. Today, we will be defining the significant mistakes which most people make while searching for these services. This blog is for you if you are looking for the services online because it is not a reliable process as the search engines such as Google might display a false company at the top. You must consider the following aspects during the SEO hunt. Below is a list of mistakes which you should ignore; and actions you must perform to find the top SEO Companies.

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How to Make Your Next Blog Go Viral?

Whenever you curate any type of content and publish it, for most part you wish to see it going viral – screen to screen – person to person, giving your brand identity and keeping the audience informed.

But what really makes a blog post viral-worthy? Are there any key ingredients that you need to make a post that is highly shared and of great value?

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How Well Can SEO Alter Our Website’s Digital Marketing Life?

If you know what SEO is, then you may know its mystery too. Well, some digital mysteries don’t have an ending or any dynamic conclusions. The mysterious questions lingering on our minds all the time is ‘WHAT ARE SEARCH ENGINES LOOKING FOR?’ or ‘HOW CAN ONE BUILD A WEBSITE WHICH IS EASILY ACCESSIBLE AND TRACEABLE FOR SEARCH ENGINES AND AUDIENCE?’  or ‘HOW CAN SEO MAKE ANY WEBSITE’S PRESENCE TRACEABLE?’.

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Best Email Marketing Strategies for 2018

Email marketing is still one of the most effective methods of directly communicating with your customers. It is used by thousands of businesses of all sizes across the globe to get more clients onboard, drive conversions and generate more revenue.

By all means, email marketing helps you to establish a good rapport with your customers with measurable results and great ROI. And yes, if you want to level up your email marketing strategy, then here are the most effective ways to do it –

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Advantages Of Hiring A Professional SEO Company In India

Rapid advancement in web designing has enabled us to create immensely beautiful and professional looking websites. While that sounds like a great achievement, the effort is still incomplete unless you optimize your website for the major search engines. No optimization means no visibility and therefore no traffic. So you must put that extra effort of hiring a good optimizer to make your online business worthwhile. The best strategy is to look for an affordable SEO company that is experienced and skilled in the field. That way, you can expect value-for-money services.

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How to improve your SEO Rankings?

Millions of internet users are looking for your products and services, your SEO Rankings determine how many of them actually find you.

Having a strong online presence helps people put their trust into your brand. Especially if you are ranking on the top google results and have just the right solutions for the user, your chances of making it big, increase even more.

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