6 digital marketing strategies for e-commerce platforms

Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.

Personalised pages and services

As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.

Integrating Artificial Intelligence

With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.

Mobile friendly website

Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers. 

Incorporating social media for sales

Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.

Manage customer reviews

It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.

Referral marketing

Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement. 

5 steps to attract customers through innovative web design

It has been rightly said that you don’t get a second chance to make the first impression. This idea is particularly true when it comes to internet marketing and online presence. In today’s fast moving digital world, people have no time to pause and put on a thinking cap. Every business wants to captivate their target audience in as little time as possible. A website is usually the first exposure that educates customers about a firm’s activities. It is a vital part in strengthening the online presence of a business.  

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Why work with a custom ecommerce website design company and not with Shopify?

With the increasing number of digital buyers, every day, more and more eCommerce stores are launching to cater to this ever-growing market. Every business wants to have the best eCommerce website.

For people who are new to this industry or want to enter it, the first very important decision they have to make it is, choosing between a custom eCommerce website design company and Shopify. That is why we have compiled a list of reasons why you should work with a custom eCommerce website design company and not with Shopify. 

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Things to Consider on How to Hire a Magento Developer

Running a Magento store could be troublesome without the services of a mega Magento expert. This is on account of there will be a progressing need to settle stuff all over. At the point when this happens, you would prefer not to be left hanging and send an amateurish picture to your potential clients, now isn’t that right?

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6 Awesome Benefits of Ecommerce for Retailers

For customers, the advantages of ECommerce are copious. Shopping on the web spares time, offers a more prominent item choice and takes into account cost funds as far as charges, the cost of the item and cash saved money on gas. For retailers, the advantages are similarly plenteous. Let’s see what are those top 6 benefits – 

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8 Free Magento Themes for you to use!

Magento is a standout amongst the most well known online business stages, with more than 250,000 traders and 150,000 designers, giving a tremendous grouping themes and expansions. The Community and Enterprise releases of the stage utilize Magento 2, which was propelled in 2015 to enhance the front-end involvement for customers and backend encounter for vendors.

Here is a rundown of free themes for Magento 2, with its speedier execution and enhanced client highlights:

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How to start your own eCommerce Business in India?

Having a successful eCommerce store is like having a booming business today. The eCommerce arena is expanding at a faster pace. Many recent estimates claim that India’s eCommerce vertical is set to grow from US$30 billion in 2016 to US$100 billion in 2020. And the major contribution in such a booming success, goes to M-Shopping. Mobile eCommerce has gigantically acquired a greater share in the Indian eCommerce arena and thus have made India, the second largest country of mobile users after China. According to the estimated data, India had a whopping 450 million internet users in 2016, which shows how many potential customers and opportunities are there.

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