6 digital marketing strategies for e-commerce platforms

Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.

Personalised pages and services

As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.

Integrating Artificial Intelligence

With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.

Mobile friendly website

Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers. 

Incorporating social media for sales

Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.

Manage customer reviews

It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.

Referral marketing

Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement. 

A guide to online marketing: Features and benefits

Do you remember the last time you physically went to a shop to buy something or avail some service? Don’t you find it convenient that you can buy and sell products and services within the comforts of your home? Traditional business models would agree to the fact that digitalization has taken over the world by storm. Today, technology has stepped into the daily lives of people. It has become the heart and soul of every business. Therefore, many firms have turned to the Internet to promote and advertise their products and services for public use. This is what professionals commonly call online marketing or digital marketing.

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Steps to regain market presence with MAG

A good brand image takes years to build. With a suitable strategy and proper execution, any business can create an unforgettable market presence that aligns with their goals. Every firm, whether big or small, aims to create a space for themselves that reflects their intent and target. Their goal is to develop a loyal customer base that can help them to establish, expand and strengthen their presence. Therefore, building a brand awareness is one of the most important steps in achieving this objective.

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How to identify and work with an ideal digital marketing company in India

A digital marketing company can do wonders for your business. It can help you reach those heights, that you may have never imagined. But, identifying and working with an ideal digital marketing company in India is not that easy. It requires a lot of research and hard work to reach the hearts and pockets of your customers. 

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Best digital marketing ideas.

The marketing budget for small businesses is often tight. It is a dilemma for small business owners, as they want to promote their business, but due to insufficient funds, it seems impossible. 

If you are a business owner, regardless of the size of your business, these cheap and effective digital marketing strategies will help you in promoting your business and attracting more customers.

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DOs & DON’Ts DURING THE SEO HUNT

The advantages of hiring for SEO are no more a mystery. Mag Studios has previously suggested ample benefits of engaging with a Digital Marketing Company to manage and maintain the online presence of your business. Today, we will be defining the significant mistakes which most people make while searching for these services. This blog is for you if you are looking for the services online because it is not a reliable process as the search engines such as Google might display a false company at the top. You must consider the following aspects during the SEO hunt. Below is a list of mistakes which you should ignore; and actions you must perform to find the top SEO Companies.

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How to verify your website through Search Console?

Verification of your website through Search Console is basically listing a site (as a property) which you claim as your own. Search Console Verification affirms verification in light of the fact that once you are confirmed for a site, then you have an access to its private Google Search data, and can affect how Google Search crawls it.

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Now not at 30, but at 10; YouTube counts ‘engagement’ for YouTube Action ads for 10 seconds now!

YouTube recently made an announcement that it is changing the attribution criteria for TrueView for Action video ads. These ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads.

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Why isn’t your brand making big? Where does it lack?

Hey!

Is your brand making it big? Are you striving to become the next ‘Vaynerchuk’ in the town?

Well, that’s most people’s agenda these days. You hear a name, you strive to become one. But as all the influencers say – Without a Digital Strategy, you won’t stand for too long.

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