7 Best Digital Marketing Techniques

Why this matters

The article explores email, social media, influencer marketing, SEO, retargeting, viral marketing, mobile-friendly experiences and other digital tactics that can support customer acquisition. MAG’s perspective is grounded in practical software delivery and the real operating challenges faced by organisations moving from manual or fragmented processes to digital systems.

Key considerations

• Start with the business objective and the process that needs to improve.
• Understand people, information, systems, controls and dependencies before selecting technology.
• Choose an approach that is maintainable, measurable and appropriate to the organisation.
• Plan for security, usability, integration and continuous improvement from the beginning.