Gone are the days when shoppers had to physically visit malls and stores to make a purchase or learn about new products. With new digital technologies, the world is changing in innumerable ways. Especially in the case of E-commerce businesses, digital transformation has significantly altered the status quo. Now, customers can easily buy products and services without even setting foot outside of their homes. Thus, creating an effective digital marketing strategy is imperative for businesses that want to increase brand awareness and drive more online sales. The following steps will help firms in staying ahead in the game and conquer the overall digital landscape.
Personalised pages and services
As rightly said by Clare Muscutt, “Building a good customer experience does not happen by accident. It happens by design.” Thus, firms must devise ways to provide personalized products and services to their customers in order to fulfill their specific needs. The websites of E-commerce platforms must cater to the distinct preferences of various demographic groups. Online stores can engage with their customers by offering them discounts, coupons and promoting new items at the same time.
Integrating Artificial Intelligence
With advancing digital technologies, firms can conveniently track customer behaviour and their purchase history for better research and analysis. Artificial intelligence can significantly impact e-commerce sales with its measurable analytics and algorithms. An example of AI that is increasingly being used in many online websites is a chatbot. Acting as customer service representatives, chatbots answer all customer queries and provide a personalized touch to the online platform. Thus, firms must utilise the power of AI to create a better experience for customers and drive revenue growth.
Mobile friendly website
Trends shift constantly and so do consumer habits. In today’s time, people are more inclined to make their purchases on mobile devices. Hence, firms must target a responsive design for their website that works efficiently on a mobile device too. A mobile-friendly web design will help e-commerce platforms to become more accessible for their customers.
Incorporating social media for sales
Social media is a virtual treasure chest of potential customers. It gives firms the ability to reach new target audiences and create brand awareness among them. Businesses must use social channels such as Twitter, Instagram and Facebook to encourage people to make purchases. It offers customers a more convenient and faster way to review a firm’s products and services and ultimately engage in a sale.
Manage customer reviews
It is often said that a happy customer is the best sales representative of any business. It is especially true in the case of e-commerce businesses where trust and reputation are given high regard. Adding customer ratings and reviews is a great way to boost sales and earn the trust of potential customers. People tend to trust word-of-mouth more than any other form of advertising. Thus, generating positive reviews on your website can substantially benefit your firm.
Referral marketing is an innovative technique that provides incentives to customers in order to encourage them to promote the products and services of a firm on their own. It is a common perception that people trust their friends and family more than fancy advertisements. The concept of referral marketing plays on this notion and provides a cost-effective solution for a more direct form of advertisement.