The Evolution of CRM during the 21st century

In olden times, traditional businesses held their trading practices in an inherently old fashioned manner which involved the use of pen and paper to keep track of their customer interactions and transactions. But even in those times, people focused on building long lasting relationships with their existing and potential customers to drive business growth. They used various methods of accounting that involved the use of notations, mandates, journals etc to track customer information. 

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